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Peer advisory council · Las Vegas & Henderson

You don’t have to figure this out alone.

I run a confidential peer advisory council for owners and executives of $1M–$15M companies in Las Vegas and Henderson. Ten to twelve people who carry the same weight you do, around one table, the same half day every month.

Pick a time to talk Text me instead

A conversation of up to 45 minutes. No pitch. If it isn’t a fit, I may know who can help.

Jeff Rands, founder of TRC Success Partners
Jeff RandsLicensed LXCouncil moderator. Has led 12+ companies.
Why I built TRC

Why I built the TRC Peer Advisory Council

There are decisions you can’t bring to your employees, and things you shouldn’t bring home to your family.

I believe business owners make better decisions when they have the right people around them. It’s that simple, and it’s the biggest reason I built TRC Success Partners and the TRC Peer Advisory Council.

Running a business can be rewarding. It’s also lonely in ways people don’t talk about. Sometimes you need someone across the table who has actually been where you are.

Jeff RandsFounder, TRC Success Partners

What you get around the table

People you can actually trust.

Owners who carry the same weight you do. You don’t have to explain everything before getting to the real conversation.

People who tell you what you need to hear.

They ask the difficult question and say what needs to be said, because they want you to win.

Experience you don’t have to earn the hard way.

Someone at the table has probably handled an employee problem, cash squeeze or partnership issue that looks a lot like yours.

A place to bring it before it’s a crisis.

Small problems grow when they’re ignored. Talk it through while you still have choices.

Accountability that sticks.

What you say you’ll do, we ask about next month.

A wider bench.

“I know somebody you should talk to” is one of the most valuable sentences in the room, along with direct access to our strategic partner network and their referral relationships.

Read all fourteen on the Why Join page

Business owners around a conference table during a council session
Every session is built around the businesses sitting at the table.
Inside the room

What half a day with your council looks like.

This isn’t breakfast networking, a leads group, or an afternoon of war stories. Each session follows the same structure.

  1. Check in

    What changed, what’s working, where pressure is building, and what happened with last month’s commitments.

  2. Put a real issue on the table

    A key hire. A partner who isn’t pulling their weight. Cash. A second location. Something you’ve been carrying alone.

  3. Questions before advice

    The room works to understand the situation first. Most of the value is in the question you hadn’t asked yourself.

  4. You make the call

    The group doesn’t run your company. You leave with honest perspective from people who have been there.

  5. Say it out loud

    Everyone names what they’ll do before next month. Then we ask.

Is this the right room?

Fit matters more than size.

Every seat changes the room for everyone else, so membership is by invitation. No competitors sit on the same council, and owners in the $1M–$5M range are welcome.

Probably a fit

  • You own or lead a private company doing roughly $1M–$15M.
  • You’re carrying decisions you can’t talk through at work.
  • You’d rather be challenged than agreed with.
  • You can protect half a day a month and come prepared.

Probably not yet

  • You’re mainly looking for leads or referrals.
  • You want someone to run the company for you.
  • You can’t commit to a monthly rhythm right now.
  • A direct competitor already holds your seat. (I may know another room.)

Quick fit check

Five questions. Your answers stay on this page.

Do you own or run a private company doing roughly $1M–$15M?
Are you carrying decisions you can’t talk about at work?
Would you rather be challenged than agreed with?
Can you protect half a day a month?
Are you mainly looking for referrals or networking?
Answer all five to see where you stand.
What comes up in the room

Sometimes you know exactly what to do, and it still isn’t getting done.

Both get worked on at the table. These are the conversations Las Vegas and Henderson owners bring most often. Pick one to see how the council works on it.

See how the room works on all 17

Across the LXCouncil network

What the framework behind TRC delivers.

TRC councils run on LXCouncil’s peer advisory framework. These are network-wide results and member comments, not TRC-only figures.

15%more company value than non-member competitors
90%of members report predictable growth and profits
97%historical member retention across LXCouncil groups
$10Maverage annual revenue among LXCouncil members

Source: LXCouncil data, courtesy of CoreValue Advisory Software. Network-wide figures; individual results vary.

“In my first three months, my board saved me $75,000. These peer advisory groups are a great investment for any business owner.”

Matt AshAl-Tech · LXCouncil member

“A source of objective advice, a professional sounding board, and a forum to brainstorm creative and innovative solutions to complex business problems.”

Jim CombsPresident & CEO, National Advisors Trust · LXCouncil member

“This provides me with a structured discipline to set the stage and reach my goals. My investment has already provided me the best business return in 20 years.”

Cynthia LynnPresident, Peralynna Inn · LXCouncil member

Member comments are from LXCouncil peer advisory groups across the country, not TRC councils. They reflect each member’s own experience.

Jeff Rands
Your moderator

I know what it’s like to figure it out alone.

I’ve sat in the owner’s chair, and I know how small the owner’s world can get as the company gets bigger.

Before TRC, I led 12+ companies, including one of the largest Pop-A-Lock franchisees in the system. I grew one company from $12M to $27M in five years, and the lessons were simple: clear numbers, a clear pay plan, and weekly accountability. I lead the TRC Peer Advisory Council because I wish I’d had a room like this earlier.

12+companies led
160+employees
$25M+annual revenue

Certifications & partnerships

I’m a Certified Licensed Partner of LXCouncil, whose peer advisory framework powers the TRC councils, and an Authorized Partner of TTI Success Insights®. That means you and your team get validated, research-based assessments, including DISC, Emotional Intelligence (EQ) and 12 Driving Forces®, to understand how people communicate, make decisions and what truly motivates them. I’m also a proud member and Ambassador of the Vegas Chamber.

  • LXCouncil Certified Licensed Partner
  • TTI Success Insights Authorized Partner
  • DISC assessment
  • Emotional Intelligence (EQ) assessment
  • 12 Driving Forces assessment
  • Vegas Chamber proud member

Also MBA · Dale Carnegie graduate · Eagle Scout

Not ready to talk yet? Start with a free scorecard.

The CEO Growth Scorecard takes about 5 minutes and shows your three biggest constraints, with a first move for each.

Take the scorecard See all six free tools
Field notes for owners

Short reads from around Las Vegas, written with the room in mind.

The room remembers how you show up

What a peer group gets from you is rarely one big piece of advice. It’s the way you show up month after month.

A new routine needs a witness

Most owners already know which disciplines their business needs. The hard part is the first month.

Find the moment your customers dread

A dental office designed for kids, and why owners from other industries see your business more clearly than you do.

Read all field notes

How joining works

From a first conversation to your first council meeting.

No application packet and no sales sequence.

  1. A conversation

    Up to 45 minutes on where you are, where you want to go, and what’s in the way.

  2. A fit check, both ways

    Who’s in the room, how a session runs, and whether your business and calendar fit.

  3. Take your seat

    If it’s a fit on both sides, you join. The fastest way to know the room is right is to sit in it.

  4. Same room, every month

    Half-day sessions built around real numbers and real decisions.

JeffreyRands.com

Prefer one-on-one?

Executive advisory for you, the company, the numbers and the life you’re building.

1:1 advisory at JeffreyRands.com → (opens JeffreyRands.com in a new tab) JeffreyRands.com

Developing your leadership team?

Workshops on vision and priorities, DiSC, hiring systems and decision making.

See the team programs → (opens JeffreyRands.com in a new tab)

These open my one-on-one site, JeffreyRands.com, in a new tab. Not sure which fits? Compare all three.

Next step

Bring one decision you’re carrying.

We’ll talk it through in up to 45 minutes. You’ll leave with a clearer next step, whether or not you join.

Pick a time to talk Call (702) 907-4320
Call or text(702) 907-4320
EmailContact@TRCSuccess.com
ServingLas Vegas, Henderson & Southern Nevada